Astor Alive! Festival
Identity
Art Direction by MTWTF
For the Village Alliance
Astor Alive! is a free performing arts festival celebrating the new public spaces at Astor Place and Cooper Square. Astor Alive! showcases the vibrant culture of the neighborhood with performances from the leading theater, dance, and music institutions of Astor Place and the East Village.
The key visual celebrates the comeback of Tony Rosenthal's iconic Alamo cube sculpture that marks the center of Astor Place and is reinstalled after restoration.
